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Wednesday, June 24, 2015

A Baker’s Dozen: 13 Flavors to Reveal Your Inner Self with Author Judith Fertig + GIVEAWAY!

Hi there!
Welcome back to the site that aims to please, Satisfaction for Insatiable Readers.
Today, we're shining the spotlight on the latest release from an author that's known for her cookbooks, but venturing into uncharted territory.  The deep sometimes murky waters of Fiction.  From the sound of things, she's got it all under control, but I'm not one to lead you blindly to your next reading selection.  Take a gander for yourself....
Judith Fertig

About the book...
Claire “Neely” O’Neil is a pastry chef of extraordinary talent. Every great chef can taste shimmering, elusive flavors that most of us miss, but Neely can “taste” feelings—cinnamon makes you remember; plum is pleased with itself; orange is a wake-up call. When flavor and feeling give Neely a glimpse of someone’s inner self, she can customize her creations to help that person celebrate love, overcome fear, even mourn a devastating loss.

Maybe that’s why she feels the need to go home to Millcreek Valley at a time when her life seems about to fall apart. The bakery she opens in her hometown is perfect, intimate, just what she’s always dreamed of—and yet, as she meets her new customers, Neely has a sense of secrets, some dark, some perhaps with tempting possibilities. A recurring flavor of alarming intensity signals to her perfect palate a long-ago story that must be told.

Neely has always been able to help everyone else. Getting to the end of this story may be just what she needs to help herself.
See what I mean?
Not only does it sound tasty, but the story begs to be read.  I mean really, what DARK secrets could she possibly have?  Also, I'm anxious to read more about how she can "taste" feelings"  Speaking of which...
Though I've not had a chance to read this release yet (scheduled for later this summer), I did manage to score a pretty cool share from the author herself (courtesy of Tandem Literary) all about how flavors reveal your true self.  Curious?  Read on my friend, read on...
A Baker’s Dozen: 13 Flavors to Reveal Your Inner Self
by Judith Fertig, author of The Cake Therapist

There are wine tastings, coffee tastings, cheese samplings.
Why not a “what’s going on with me?” tasting?
When I was writing my debut novel The Cake Therapist (Berkley, 2015), I had an “aha” moment early on. What if my pastry chef heroine could “read” people as flavors? Flavors that would lead to a feeling—the feeling that was the heart of a person’s story?
Neely could suffuse her cakes, cupcakes, brownies, pastries, and cookies with special flavors that would gently help her bakery customers and wedding cake clients take charge with chocolate and coffee. Get in the mood with blood orange and raspberry. Lessen their grief with a little spice. Or recognize their desire to come home, even if just in spirit, with pumpkin.
As Neely says in The Cake Therapist, “there was a flavor that explained you—even to yourself. A flavor whose truth you recognized when you tasted it. A flavor that answered the question you didn’t know you had.”
Like Neely, we can all use flavor as a prompt—or a hyperlink—to reveal our own emotional cores. The flavors that speak to us, or flavors that don’t, can be revealing.
Flavors can reinforce what we already know about ourselves. Bring to light longings and yearnings that we’ve suppressed—why? Or reveal a flavor combination that fits us like a couture gown.
I know that when I’m stressed, I want things soft and simple. Uncomplicated oatmeal in the morning. Plain rice. Vanilla pudding. Mashed potato. When I crave sweet but almost flavorless white chocolate, I know I just want to fit in, not stand out.
When I want to feel stronger, I turn to chocolate (dark) or coffee (French roast) for support. After all, raw cacao and coffee beans have to go through fire in order to be great.
When I need to kick start my creativity, I crave an aromatic combination of orange, cardamom, and fresh mint. I make Creativity Kickstarter sugar cookies to take to brainstorming meetings, and it seems these flavors help others, too. Refreshing herbs, brand-new-day orange, deep cardamom.
Happily, I was also working on a new cookbook Bake Happy (Running Press, 2015) when I was also writing The Cake Therapist. Between the cookbook and the novel, you can find dessert flavors that will resonate with you, too.

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13 Flavors to Reveal Your Inner Self
Does flavor have its own language, like the language of flowers (and Vanessa Diffenbaugh’s novel of the same title)? Yes: think of the sultriness of warm chocolate, the snarkiness of lemons, voluptuous vanilla, luxurious caramel.
All of us have certain emotional associations we make with the taste of a dessert, some stemming from the flavor compounds in the food itself and others from the context in which we eat it.
The flavor you crave can tell you something about what you’re yearning for.


Flavor           What You’re Yearning For
Banana          An everyday adventure, a break in routine.
Blueberry  -    Blue-skied mornings. Wholesomeness. Simplicity.
Caramel    -    Luxury. Ease.
Chocolate   -   Risk-taking, mystery, a strong shoulder to lean on, wicked indulgence.
Coconut    -    Being whisked away to an exotic locale without the hassle.
Lemon    -      Greater clarity. Witty conversation.
Orange    -     A brand new day, a fresh start.
Pumpkin  -    A homecoming.
Raspberry -   Sophistication. A sexy, little black dress and the life to go with one.
Spice       -    A return to the past. The comfort of nostalgia, or lingering emotion.
Strawberry -  Youth. Summer.
Vanilla   -     Pillow-y comfort.
White Chocolate  - A desire to get along with everyone, be unobtrusive.

What do your flavor cravings reveal about you? Is cake therapy or baking happy in your future?
I hope so!

About the Author:
Cookbook author Judith Fertig grew up in the Midwest, went to La Varenne Ecole de Cuisine in Paris and The Iowa Writers' Workshop, and now lives in Kansas City. Described by Saveur Magazine as a “heartland cookbook icon,” Fertig writes cookbooks that reflect her love of bread, baking, barbecue, and the fabulous foods of the Heartland. Fertig’s food and lifestyle writing has appeared in more than a dozen publications, including Bon Appetit, Saveur and The New York Times. The Cake Therapist (June 2, 2015; Berkley), is her fiction debut.

Special thanks to Meg at Tandem Literary for the chance to make this connection and to author Judith Fertig for sharing her lovely insights into this curious topic.  (THANKS!)  For more information on this title, the author, the publisher, or those promotions on the horizon, feel free to click through the links provided above.  This title was released earlier this month via Berkley Trade Paperback, so be on the lookout for it on a bookstore shelf or virtual retailer of your choosing.  Now then, if you are interested in WINNING a copy of both The Cake Therapist and her latest cookbook release, Bake Happy, HERE'S YOUR CHANCE!
Just fill out the Rafflecopter form below and you're in it to win it...or should I say THEM!
Open to US residents only; no P.O. Boxes please.
Entries accepted through midnight CST on 06/30/15.
Until next time...GOOD LUCK...and happy reading!


Lisa Ks Book Reviews said...

I think this book looks wonderful! Thank you for the chance to win.

Felicity Grace Terry said...

Amazing how many of us turn to chocolate when stressed/feeling in need of strength.

Longing for raspberries, or eton mess to be precise, I am however a little surprised to learn it means I'm yearning for that sexy black dress.

traveler said...

My favorite flavor is lemon and I was happy to see it listed since it is the ultimate for me. Thanks for this wonderful feature and great giveaway. saubleb(at)gmail(dot)com

Letty B said...

Vanilla. Love it in my morning coffee with a touch of cinnamon!! Thanks for the chance. Would love to read this book!!

Vicki said...

I'm a chocoholic and was a bit suprised to learn that chocolate means I'm craving "Risk-taking, mystery, a strong shoulder to lean on, wicked indulgence."

My personality is more like Caramel,(which I also love) "Luxury, Ease". But that could be said by all of us I think.

holdenj said...

Right now, I'm craving caramel! Thanks!

poetryinleaves said...

red velvet shows im plain trying to be exotic

(trying to be deep)

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