“We have something for everyone…”That was the answer I received while conducting an interview with a new business owner, when I was writing about their store for the local newspaper. It’s a popular answer for people who need to be liked, or at least hope to sell something to a lot of people. And the contortions can get kind of ridiculous. There’s a nearby restaurant that claims “Something for everyone” right on its sign, yet it has no vegan entrees. In fact, I am pretty sure you can’t get anything that doesn’t contain bacon grease, even the iced tea.But the business owner stating the line left out a very important conclusion that might have helped her understand her customer. She should have said “We have something for everyone…if you happen to own a horse.” Looking around her store, calculating the value of the merchandise and the likely number of horse owners in the area, weighed against the cost of rent, I was thinking “I give it six months.” I think they made it a year, but the point is that no one or no product appeals to everyone, especially a writer or a book, and what you offer may be worthless to many people. The customer is always right, even when they think your product is stupid or vile. During my old store signing days, selling supernatural thrillers, I’d try like crazy to avoid the dreaded H-word. If you even whispered “horror,” people would draw back and warily glance around to check the locations of their children.So, with Liquid Fear, I hope to appeal to a broader audience, since thrillers, romance, and mysteries are still the champs. And Liquid Fear is actually all three, and it wasn’t really calculated to cross genres—that’s just the way the story unfolded. It has elements of psychological, political, techno, and medical thrillers, yet doesn’t quite fall squarely into any of those categories. There’s the “ticking clock” element common to thrillers, a mystery with a corpse and everything, and two romantic relationships at the core, and even a couple of erotic scenes that don’t quite go full monty. You could stretch it into science fiction since I “fantasize” the Seethe and Halcyon drugs, though they are inspired by actual substances being researched. Heck, you could even say there’s a horror element—part of it might even resonate with “Saw” fans—but fortunately I don’t have to select a single genre in which to place the book on a store shelf. With a virtual bookstore, you really can be all things to all people, or at least many things to many people.So it’s probably easier to say what Liquid Fear is not—it’s not a cozy, it’s not a slice-of-life (or at least I hope it’s not your life), it’s not literary fiction though I hope I have crafted it well. It’s not a paranormal romance and no vampires or werewolves make their appearances. It’s not historical fiction. It’s not Christian fiction. It’s not a children’s book. It’s not a self-help book, or, if it is, you have bigger problems than my book could possibly solve. I don’t know. Maybe you just need to decide for yourself, because whatever genre you like, I am sure Liquid Fear is the book for you!Something for everyone…if you happen to have an electronic device.--------------------------------------Scott Nicholson is author of 20 books, including Disintegration, The Skull Ring, The
, and Speed Dating with the Dead. Visit him at Haunted Computer. Red Church
QUICK NOTE...Update: 2/19/19
Still working through things. We were right in the path of Hurricane Michael (like so many others), and while the family is safe (pups, and parents), the house didn't fair as well. Baby steps back into the blogging world and started to grow, so you know, a post here, a post there, and away we go! Hope you stay along for the ride!